Joy in the brand vol.13

Make-up, Fragrance, Skincare & Spa brand, Guerlain opened its first spa in Avenue des Champs-Elysees in 1939. Massage method specific to Guerlain has been enriched with several beauty treatments around the world over the years. I believe that expanding a prestigious beauty brand with a spa concept is a quite smart action plan since aesthetics & beauty would have been combined with a journey ambiance where guests may fully catch the sense of being “special & cheerful” with the help of own products & equipments. I find this Guerlain expansion case very advantageous relying to its available brand awareness, customer loyalty level and product range.
Spa lovers..As you notice at the top, a white background with white embossed letters and sophisticated bottles…I think that the sense of luxury, purity and comfort are completely reflected to the brand image. I tried and satisfied with Guerlain Famous Terracottas, so far but did not experience a Guerlain Spa. Hope to find at least the same pleasure some day! J   

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