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Showing posts from February, 2014

Joy in the brand vol.7

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A member of Red Carnation Hotels, The Oyster Box is one of the most experienced and luxurious hotels winning 2012 awards as being the Best Luxury Hotel Spa and the Best Luxury Wellness Spa in South Africa. Spa lovers…When exploring the brand logo, some questions originated in my mind: *Ok.. the logo is quite simple and clear, but why it is just composed of brand name initials placed within an oval form? *Why is that modern font used for “The Oyster Box”  contrasting with the initials’ font which is quite retrospective and dignified? *Why the black & red combination dominates the logo? (this one is probably based on the relation with Red Carnation Hotels, but ?!) From my perception as a suggestion: There might have a more oceanic tone in the logo combined with retrospective initials (remaining constant) placed within a spectacular oyster (instead of an oval form)  in the light of white and sea colours. Moreover the font used for the brand name might have been shifted ...

Joy in the menu vol.7

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Thalassa means sea in Greek. The therapy related to thalassa, in other words thalassotherapy is relying to the systematic use of sea water, sea products and shore climate. It is believed that several minerals such as magnesium, potassium, calcium, sodium and iodide in sea water are absorbed through the skin and that it is very helpful for joints, back problems, arthrits, osteoporosis and water retention. Spa lovers..Here is the Myconian K Hotels Spa in Mykonos where 5 pools are designated for this therapy. *Pool 1 is full of essential oils *Pool 2 comprises Aloe Vera *Pool 3 inludes therapeutic salts *Pool 4 involves minerals *Pool 5 contains hydromassage. I think it is a very cheerful experience in company with a romantic atmosphere! :) #thalassotherapy#minerals#myconiankhotels#pool

Joy in the design vol.7

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A prospering spa should generate at least 25%-30% of its revenue from its retailing area. That is why, there are various drivers that should be considered. Some of them are as follows:*High energy and welcoming display of products should be created * The design should allow and comfort circulation* Storage under shelves should be placed. *Products should be presented between eye level and hip *Products should be highligted by means of a non destructive lightening system *The decor should be integrated with the concept and become enjoyable with the help of a soft & ardent music *The atnosphere should be supplemented with an aromatic & fragrant odour. Spa lovers..Here is Bliss Spa’s modern & bright & airy retailing area. I liked the clear & smooth way of displaying products, the blue-white combination in the decor and the usage of separate white islands where products are highlighted with creative pendants. I can say that this one is brightly inviting guests to di...

Joy in the brand vol.6

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Auriga is an organic spa brand created by Raison D’Etre for Capella Hotels Group operating in various locations: Cabo San Lucas, Dusseldorf, Ixtapa, Singapore, Washington, Bangkok (in process), Niseko (in process), Riviera Maya (in process) and Saint Lucia. Auriga refers to a constellation in the Nothern Hemisphere near Lynx and Perseus which contains the brightest star “Capella”. As a brand, it has a 3 major mottos: travel, transform & transcend. The logo is only composed of an “a”, but a deep one; you start from the left side to travel, then make a big circular move where you are subject to transformation, and finally cross the line you have started with & pass in the right side where you transcend. Spa lovers..I think that the intense link between “capella” and “auriga”, the usage of “a” as a logo attributed to a simple & powerful life stance and the display of “auriga” brand as a spa place having an irresistible impact on the guest to embrace change are extremely...

Joy in the menu vol.6

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It is a very strategic decision to promote customized spa packages based on special days without any discounts since it is guaranteed that a high portion of the targeted populace will definitely purchase them regardless the price effect. For these special days, the spa menu should contain specifically intented treatments & services with charming and catchy slogans to attract more & more spa lovers leading to a higher revenue maximisation. Moreover, these should be published on the spa website, spa brochures, social media platforms, related newsletters & magazines, customized mails and even in the spa entrance area, as well. Spa lovers..For instance, The Venelle Day Spa printed brochures related to its Valentine’s Day Specials where at least 5 packages were displayed. Whether you like the design or not, it is sure that this kind of marketing adaptation to the menu has been made a significant difference in terms of awareness and guest traction!  #spa#spalov...

Joy in the design vol.6

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The ultimate aim of the relaxation area is to provide a restful period to the guest before / after treatment about 10-15 minutes. In this respect, a sense of hurry should not be reflected to the spa guests at all. Moreover, there should be a specific aspect to that area like a view of nature (garden, sea, mountains, etc..) otherwise it should be closed and enriched with natural components such as stones, plants and water . Furthermore,  at least 1.5 m2 per person should be allowed in that area. In addition, natural daylight or dim with some features such as candles and artwork should be used. A good air/nice smell should enclose the area in company with a soft music playing in the background. Also, comfy lounge chairs with foot rests should be located on which guests may view materials relying to treatments and services; this may probably be a well-designed spa menu. Finally, a good service of refreshments should be offered. Spa lovers..As you see, it is not so easy to c...

Joy in the brand vol.5

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+ Ayana is an African American / Ethiopion name meaning a beautiful blossom. This name also refers to a luxury spa area located in Bali on the rocks near Indian Ocean. Further, this spa offers Thalasso therapy consisting of marine products (sea water, sea mud, algae and etc.) to rebuild the balance of the body with the help of minerals and vitamins. Moreover...Spa lovers...As you probe as well, the brand is visualised with a blue flowery tree and under that tree the black brand name "Ayana" specified. I honestly want to say "woooow". Did you notice the spectacular integrity and harmony in the midst of the meaning, the location, the therapy type, the figure and the colour..I think that a brilliant plenitude is entirely integrated! :)) #spa#spalovers#ayanaspa#beautiful#blossom#thalasso#flowery#tree#integrity#harmony

Joy in the menu vol.5

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A good spa menu should contain at least 2 or 3 types of body scrub; one of them may quite likely be related to coffee which most of us loves and starts the day with. Further, a coffee body scrub is very helpful to the skin since it has a cellulite reducer effect relying to its major ingredient "caffeine". The caffeine plays an important role in redistributing fat cells and annihilating small varicose veins by minifying blood vessels. Therefore, a skin exfoliation with the slimming and firming impact of this precious constituent energizes and freshens the body, as well. Spa lovers..Let's expand our coffee pleasure with an enjoyable body scrub experience in +Sanda Spa  of + Hilside Feeling Good with a special treatment named "Body Coffee Pure Bliss". This treatment comprises a massage with herbal oils besides the point of its "toxine purifier" action. Even I will purchase this deligthing treatment as a birthday gift for one of my best friends! :) ...

Joy in the design vol.5

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As should be reflected to all places the guest will pass through in a spa; entrance, reception area, consultation area, relaxation area, change rooms, treatment rooms, hydrothermal area, retail area; a sense of journey in conformity with the designed concept should be created and maintained in the transition area, as well. This will definitely move away the guest from the real world to a someplace else where he/she may experience amusing eureka moments. Right along with the quality of treatments and staff approach, this will increase the guest satisfaction level to the top of line. Spa lovers..As you can see in Spa Mantra , the transition area is bejewelled with buddhistic objects (deep correlation with the brand "mantra") on the left side on a three angled lightening system; on the ceiling, floor and objects. A mysterious discovery path is in place! :) #spa#spalovers#transition#area#journey#eureka#moment#mantra#mysterious#discovery#path

Joy in the brand vol.4

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Heavenly Spa by Westin in United States has 7 major elements like nature, harmony, life balance, beauty, aqua, nutrition and vitality. It has a wide range of services designed for the body, mind and spirit on a shooting platform mainly with Thalgo products and traditional Fiijan oils. The logo contains a big and very pastel greeny leaf and under that leaf the brand name stated in light black. I think that this is quite simple, catchy and serenity-evocative. Spa lovers..from a different perception, "heavenly" may have been reflected with a figure chirpier than a leaf..perhaps may have been imaged with a vivid and cheerful design of a waterfall representing  a nice and sustainable flow of beauties which I think that 7 elements would have been mirrored more intensely thus...just a remark :) #spa#spalovers#heavenlyspa#westin#nature#harmony#lifebalance#beauty#aqua#nutrition#vitality#thalgo#fiijan#leaf#chirpy#waterfall#flow#7#remark

Joy in the menu vol.4

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A body wrap is an envelopment with various ingredients intented for different purposes: moisturizing, invigorating, purfying, firming, detoxifying, healing and exfoliating the skin & calming the muscles. A good spa menu should contain at leat 2 or 3 types of body wraps in order to offer alternatives to the guest in terms of increasing the possibility of matching his/her needs. Besides, if the ingredient has a local history, there is a very suitable room for popularizing and promoting the related wrap and even may become one of the signatures ;) Spa lovers ...Grand Hyatt Istanbul has such an option in its menu: "Mediterranean Body Wrap" for energizing and refreshing intentions. It comprises natural ingredients such as laurel, rosemary, nettle, sage and geranium with sesame oil and black cumin seed oil...FYI :)  #spa#spalovers#bodywrap#natural#ingredients#signature#grandhyatt#istanbul#energizing#refreshing#katyspa

Joy in the design vol.4

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The consultation area should have a strong sense of privacy and have a restful ambiance where the staff ideally sit at 90 degrees next to the spa guest. It would be a great idea to put a detailed spa menu and retail tester units so that guest needs may be featly identified and revenue maximisation goal may be fully accomplished! Spa lovers..please scrutinize separately dedicated wide & white and round tents of Guangzhou Spa for consultation purposes..relaxing atmosphere with white lightening, yellowy candles and a comfy sitting set..hoop you are suddenly circled with a feeling of being special and becoming curious about next steps as a a guest! :) #spa#spalovers#consultation#guest#ambiance#menu#guangzhou#lightening#circled#special#curious

Joy in the brand vol.3

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Thann is a Bangkok based brand showing a significant harmony as a botanical, natural and Thai concept. This harmony is strongly reflected to its products, treatments and design. The general colours used are woody, greeny, terrestiral and zoological. And the logo is totally white which can be seen over every colour other than white. This may greatly diffuse a frugality through a white touch on natural platforms. Nested squares clearly support a pure inner journey. Spa lovers..This brand gained an international awareness with stores in over 22 countries. We have this brand as a retail store in Kanyon Plaza, Levent/Istanbul. I wish a Thann spa area would be opened there in the short run as well since I desire to have a Thann experience once again as happened in Gaysorn Plaza in Bangkok :) (during my spa trainings in Chiva-Som) It was real and variant!! :) #spa#spalovers#brand#logo#concept#natural#botanical#greeny#zoological#woody#thai#bangkok#gaysorn#kanyon#plaza#thann#chivasom#inner...

Joy in the menu vol.3

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Hammam is a kind of a spacious steam room very similar to Turkish bath providing a relaxation with a flow of hot and dry air. This air allows the individual to perspire freely, then the individual has an option to cool with cold pool or cold tap water. After this body wash process, the individual becomes ready for the massage. Finally, the individual surrenders oneself to the slackening in the relaxation area. Spa lovers..here is an example of Royal Hammam at the One&One Royal Mirage in Dubai. I think that this brings a new dimension to the hammam style; now it is more mystical, luxurious and enriched with dedicated pools. Wish you a great and real hammam experience near term ;) Many alternatives around the globe and even some combined with pampering care packages!! My favourite address so far is Les Ottomans Caudalie Vinotherapie Spa in Kurucesme/Istanbul :)  #spa#spalovers#hammam#turkishbath#royal#one&one#royalmirage#dubai#mystical#dedicated#pool#pampering#luxuri...

Joy in the design vol.3

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Relaxation starts from the reception area..the entry should be visible, open and interesting..simple and shooting elements bring a contentment to the atmosphere! Spa lovers...as you experience, our first impression in the spa entrance is strongly linked to the satisfaction level concerning our special spa journey! Here is an example of Ritz Carlton Hong Kong Spa Reception..I think that a very clear and mind-calming scene is completely attained!!  #spa#reception#spalovers#entry#simple#clear#calming#journey#mind#ritzcarlton#hongkong

Joy in the brand vol.2

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Unique style, authentic, personal, sustainable, harmony and individual surroundings are outstanding values of Six Senses brand..Spa lovers! Please pay attention to the simple combination of purple and white and the small transition among purple tones applied to the logo...how precise and tranquilizer it is ;) Suddenly you may deduce the care and quality dedicated for its treatments.You may visit this heavenly brand where ever you like since it is spread out all around the world including Turkey; Kempinski Hotel Barbaros Bay, Bodrum :) Heyy Bodrum lovers..did you hear it ;)) #spa#sixsenses#unique#style#sustainable#personal#harmony#individual#surroundings#value#spalovers#white#purple#bodrum#kempinskihotel#barbarosbay

Joy in the menu vol.2

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An ancient healing practice; hot stone therapy: Deep relaxation providing balance to body and mind by relieving tight muscles and stressed energy points and by equalising the blood circulation.. Spa lovers..you should absolutely try it! ;) It is sure that there are several spa locations where you may experience this shooting therapy; however my top 3 for who are located in Istanbul is as follows: 1) Caudalie Vinotherapie Spa (Les Ottomans, Kurucesme) 2) Four Seasons Spa (Four Seasons Hotel Istanbul at the Bosphorus) 3) Pera Spa (Pera Palace Jumeirah) #spa#hotel#therapy#massage#hot#stone#healing#energy#balance#mind#body#blood#spalovers#shooting#experience#caudalievinotherapie#fourseasons#perapalace#jumeirah

Joy in the design vol.2

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Heyy spa lovers!! Hidden and deep relief within the spacious, flowery, simple and pastel atmosphere.. Please look at lightening..how it is important right!! I am sure you would be very happy to have been there ;) #design#atmosphere#hidden#deep#spa#room#flower#space#simplicity#pastel#tones#lightening#towels#equipment#pink

Joy in the brand vol.1

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A spa logo should be in a deep harmony with the brand...Moreover if it has a unique history, it is more than wonderful... Here is an example of a successful holistic spa logo.. An image of an individual in a meditative state holding a fan...Many appreciations to Mandarin Oriental Hotel!  #mandarinoriental#spa#brand#concept#logo#meditation

Joy in the menu vol.1

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A spa menu should be unique, creative and full of enjoyable options within a conceptual integrity ;) #spa#menu#fun#creative#unique#concept

Joy in the design vol.1

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Nature, comfort and relaxation...please open up yourself to serenity ;) #pool#nature#spa#relaxation#design#atmosphere