Joy in the brand vol.7

A member of Red Carnation Hotels, The Oyster Box is one of the most experienced and luxurious hotels winning 2012 awards as being the Best Luxury Hotel Spa and the Best Luxury Wellness Spa in South Africa.
Spa lovers…When exploring the brand logo, some questions originated in my mind: *Ok.. the logo is quite simple and clear, but why it is just composed of brand name initials placed within an oval form? *Why is that modern font used for “The Oyster Box”  contrasting with the initials’ font which is quite retrospective and dignified? *Why the black & red combination dominates the logo? (this one is probably based on the relation with Red Carnation Hotels, but ?!)
From my perception as a suggestion: There might have a more oceanic tone in the logo combined with retrospective initials (remaining constant) placed within a spectacular oyster (instead of an oval form)  in the light of white and sea colours. Moreover the font used for the brand name might have been shifted from a modern handwriting style to a more retrospective style in order to catch a solid accord with the logo content. In that way, the logo and the brand name would have been fully attuned! 

#theoysterbox#brand#logo#concept#accord

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