Joy in the brand vol.11
When checking over Okeanos Spa integrated within Renaissance
Marina Hotel at Aruba Island, I am once
more convinced that I amorously like oceanic spa brands & concepts; they
are evoking dominant cheerful feelings like freshness, vitality & positive energy.
Spa Lovers..I have previously emphasized on the importance
of simplicity in creating brands; the wished image should be precise in terms of colour and shape display in
order to inspire guests. Moreover, there should be a characteristic stance to
impress them.
As you see in the Okeanos example, there is only one bold circle within which the
name is showed on a yellow greeny background adorned with interpenetrating
circles seeming like bubbles. I found this energizing, active and fluid. And, I also loved the colour choice which seems excitative to me :) Do you agree or not? ;)
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