Joy in the brand vol.8
Sothys is a French originated brand name which subsists in France
and 120 countries around the world. Its global presence is relying to over
15,000 partner beauty institutes and spas and 13 subsidiaries in Austria, Belgium, Finland, Germany, Great Britain,
Italy, Japan, Malaysia, Singapore, Spain, Switzerland, the Netherlands and the
U.S. Sothys describes itself as a “world of of extremely refined emotions and
sensuality” and as a legendary name representing “excellence” and “prestige”.
The history of Sothys is as follows (extracted from http://www.sothys.fr/) :
“Sothys was the name that the ancient Egyptians gave to the
brightest star in the sky; she was perceived by the inhabitants of the land of
Pharaohs as the jewel amongst jewels. Men were fascinated by her brightness and
her beauty.
During a heavenly night, Saturn met the young star Sothys; even Venus never seemed so beautiful. Their meeting was astonishing and Saturn was overwhelmed with passion for her; this threw the regular rhythm of the stars into confusion.
Venus could not bear the fact she was not anymore the most beautiful star in the sky. She took her revenge and Sothys fell into the dark of the night and disappeared. Saturn cried over forty days and forty nights and flooded the Earth.
During centuries, the world heard nothing about Sothys until the day when …
Sothys reappeared to deliver her secret to the Earth : she dedicated herself to women in order to preserve their beauty and happiness.
As a tribute, Men venerated her as a Goddess.”
Spa lovers..I noticed this brand during my journey to Cap
Estel Luxury Spa Hotel located in Eze Village of Cote D’Azur. Besides its
amazing view, it has an extremely inspiring and mythologic story. Moreover, its
golden logo represents esthetic & elite & rich balance of a beautiful woman.
Perhaps, a small star figure would have been integrated within the logo to strengthen
the link with the story. Furthermore, this brand is especially created for
women, which may be a puny disadvantage in terms of attracting men, but overall it is brightening ;)During a heavenly night, Saturn met the young star Sothys; even Venus never seemed so beautiful. Their meeting was astonishing and Saturn was overwhelmed with passion for her; this threw the regular rhythm of the stars into confusion.
Venus could not bear the fact she was not anymore the most beautiful star in the sky. She took her revenge and Sothys fell into the dark of the night and disappeared. Saturn cried over forty days and forty nights and flooded the Earth.
During centuries, the world heard nothing about Sothys until the day when …
Sothys reappeared to deliver her secret to the Earth : she dedicated herself to women in order to preserve their beauty and happiness.
As a tribute, Men venerated her as a Goddess.”
#sothys#brand#logo#history#inspiring#mythology
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